Tuesday, June 29, 2010


The way you act always affects the environment in a certain way. The initiatives of companies trying to be "green" and responsible are admirable but usually uncool. They advertise it very aggressively, while they should do good and focus their marketing on something more interesting.

However, some initiatives are worth mentioning. Levi's are currently renovating their headquarters in San Fransisco. They are using discarded denims as insulation. Throughout the building there are windows where this cool insulation can be seen. (image via Coolhunting)

Would this insulation also come in XX rigid denim? I will have to ask our friend Miles.. :)


  1. The XX denimsulation is a huge pain in the ass because you have to soak it in hot water for a few hours, then let it dry, then install. You get sick pipe and stud fadez, but you have to be willing to put in the extra effort.

  2. Finding discarded rigid denim would be the hardest part i guess. Ever seen someone donating his raw denim? Not me..