Tuesday, June 1, 2010
The title of this post actually refers to a popular term used by almost every denim brand a few years back, to mark their "vintage" looking products. A Dutch denim company took the cake by inventing the term "Heavy Worn In +". Quite funny to see this competition in superlatives. Red Wing Shoes keeps it simple and calls their special for J.Crew "distressed". Simplicity rules. Available here.