Following the first preview at the end of October, more and more news about the collaboration between Levi's and Pendleton comes in. Marking this collaboration, Levi's has worked together with VICE / VBS.tv on a documentary which will air on VBS.tv on november 15th. The movie will focus on the lives of young Navajo cowboys in the desert of the US. Selectism had the honor to be the first to show a trailer of the film.
I am really looking forward to seeing the film. From a marketing perspective I am curious what VBS.tv came up with to integrate the products in the documentary. Product placement? What is the connection between the products and the Navajo cowboys. Is there any? We will see.