Wool flannel is good winter wear. It does not itch, it feels soft to the skin and it is warm. Most common shirts and jackets are made from plaid fabrics. I like it, but sometimes you want something more basic than the urban logger look.
Japanese brand Buzz Rickson's is famous for their reproductions of workwear and army classics from the "middle part of the 20th century". This reproduced type CPO shirt was standard issue to Chief Petty Officers of the US Navy. The price tag may scare you (€218), but you definitely want some of this brand in your wardrobe. No tree for Christmas this year.