Yesterday we celebrated the official opening of the From the Heartland exhibition. It took almost a day to prepare but the result was something to be proud of. The shop looks completely different and is turned into a real gallery. All displayed employees of Red Wing Shoe Company look like they have always been here, as an additional form of assistance for customers trying on shoes.
The turn up was great. It was great to see our visitors were not deterred by the weather. We had a great time talking about boots, having a drink and discussing the exhibition. We even had the honor of welcoming D. Murphy - CEO of Red Wing Shoes and Dan Dahl - Lifestyle Manager into our shop in Amsterdam.
Thank you all for joining and see you next time! The story continues..
(photography by Ika Surjosantoso)