Monday, May 30, 2011

Print 2.0 - Journal de Nîmes interviewed by Hypebeast.

Hypebeast's Eugene Kan interviewed us a few months ago on the redefinition of the 'Print Craft'. Kan was wondering if print is a dying specialty, or simply a medium that changed dramatically. To get an idea of what sort of views and beliefs are routed in both the young and established print world Eugene Kan at Hypebeast interviewed Clark Magazine’s Romain Dauriac, Inventory’s Ryan Willms, Green Soccer Journal’s Adam Towle, HIDDEN CHAMPION’s Hidenori Matsuoka and yours truly: Tenue de Nîmes’ Menno van Meurs. Here is a brief highlight from the interview:

EK:Based on your relatively niche content, do you think that the Internet has to play a crucial part in the marketing and awareness of your magazine and what it represents?
MM:Well the beauty of the internet is that you are able to get in touch with like-minded folks from all over the world in a split second. Thanks to great network with online media players, like Hypebeast, we are able to spread our thoughts and beliefs very accurately. You simply reach extremely committed audiences that especially go to blogs and websites to get this kind of specific content. This is how niche content gets a perspective. My marketing background makes me very interested in these kinds of changes in media. We came from a strict push paradigm and right now stuff has turned around dramatically. People come to you for content, not the other way around. So as long as you know where your audience hangs out they will learn about you eventually.

Read the full article and the rest of the interview here. Please let us know what you think.

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