Friday, July 22, 2011

Red Wing Shoes Amsterdam 1 Year Anniversary

Today we celebrate the one year anniversary of our Amsterdam based Red Wing store. The shop in the nine streets pays tribute to the rich history of the brand, which was launched in 1905 by Charles Beckman, having spotted a growing demand for sturdy work boots.

For those of you have never stepped foot in the store, the shoes are displayed on top of steel and antique glass show cases, which are filled with coal. The dark, concrete walls have been decorated with workman's tools that date back to the days when Red Wing was a fledgling company. One wooden wall, which itself was made from materials from an old Amish water tower, is used to exhibit most of the accessories on offer. Everything between these walls reminds you of the history of Red Wing, but in a contemporary setting.

Soon Red Wing Shoes Amsterdam will offer their complete assortment online too. The first official web-store of the brand will be launched next month. More about that soon. Check out all the images for a more complete interior impression or visit SXH to see more.

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